date:Nov 24, 2021
turn their backs on either the taste or sophistication of beer, wine and spirits in favor of traditional soft drinks.
As a result, alcohol-free choices are flooding the shelves, and concepts are becoming more attractive with botanicals in NPD.
Recently, it is reported on provenance flavors, hard seltzers, tropical tonalities and savory appeal in beverages.
Low alcohol, more flavor?
According to Innova Market Insights, 4% of all the beers and spirits launched globally in 2021 contained no a