Half of UK consumers value sustainability, but 80% discard fresh food, survey reveals
date:Sep 08, 2021
ch, which questioned 2,000 UK consumers, was commissioned by KBK, a company that aims to increase sustainability by producing meals made to order, reducing food waste across UK households.

Spotlight on areas
Greater London is the region that wastes the most food, with one in three not believing that they can make a difference by shopping sustainably. Over 10 percent said they waste food all of the time.

Yorkshire and The Humber topped the list for lack of sustainability, as nearly one in four
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