date:May 18, 2012
plemented, will help in linking farmers to markets. Until and unless the supermarkets resort to strong backward and forward integration, their ability to source food materials competitively and expand the market share cannot be met. They shall have to come out with agri-business models that are inclusive of small and marginal farmers. There is a vast scope for specialist players involved in value addition as the market is moving towards high value and processed food items. The market intermediar