FrieslandCampina launches organic milk formula with smart packaging for traceability
date:Aug 06, 2020
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This has made the need for traceability very important and to tackle this need FrieslandCampina has created on-pack traceability features. To strengthen parents trust and empower them in making more informed milk formula purchasing decisions, TrackEasy# has been launched as an industry-first smart packaging innovation, explains Kodden.

TrackEasy# enables consumers to access and trace the fully controlled Dutch supply chain process. By scanning a QR code specific to each batch of
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