FrieslandCampina launches organic milk formula with smart packaging for traceability
date:Aug 06, 2020
Consumer demand for organic products is rising and responding to this FrieslandCampina is launching an ultra-premium organic milk formula, dubbed Organic Friso Prestige Bio. The first market to welcome the launch is Hong Kong, via the companys namesake subsidiary, before a global rollout. The launch comes as the infant formula space is heating up with vegan and cell-cultured formulas coming to the fore, to boast a sustainable approach to infant nutrition. However, FrieslandCampina maintains its
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