Indian consumers' diet shifts towards fruits and vegetables
date:Jan 22, 2020
ore of vegetables, fruits, pulses as well as milk and meat. Apart from variety and convenience, consumers are also far more conscious about safety aspects as there is a growing concern about contaminants and pesticide residues, Sivakumar said.

Apart from a shift from cereals to more of fruits and vegetables, consumers are also looking for more varieties in a particular agri produce, say a certain variety of wheat in his atta (flour) or for a certain kind of fruit. These were conventionally igno
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