Japanese prefer vegetables to meat substitutes
date:Jan 16, 2020
A recent report shows that in Japan, more consumers are choosing good-for-me, good-for-earth foods. This is attributed to increased concerns for the environment, animal welfare, and for their own health. However, just only 20% of Japanese are choosing to eat meat substitutes, preferring to eat vegetables rather than meat-like alternatives.

The research shows that in Japan, currently 7% of consumers never eat meat and 32% only eat meat sometimes. Of these consumers, 9% have stopped eating meat i
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