date:Sep 10, 2012
early teens, between 10-15 years, held the least share at 7.4%.
The Russian ice cream market is mostly concentrated in the urban areas with 94.4%. Female consumers had a marginal lead over males at 57.6%.
Time rich consumers having leisure time of more than seven hours a day, patronized the market the most at 35%. Second were the time-pressed consumers with five to seven hours of leisure time, at 30%.
Consumers educated up to the post secondary level held a share of 32%, followed by the under