date:Sep 04, 2019
ths to provide a steady stream of new products for customers to try each week. Iceland says the launch reflects an investment of around 2million (US$2.4 million) in innovation.
The range will tie into key seasonal moments such as Halloween and is also driven by restaurants, street food, takeaway and social media food trends.
All new products have been informed by customer product reviews; shared on social media, Icelands ecommerce site and in-store; and backed by trend research. The lines wil