date:May 18, 2012
H-E-B operates 337 retail stores in Texas and northern Mexico.
According to the company, SoupMan's new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle, where over $6bn in annual soup purchases occur.
SoupMan partner Shaquille O'Neal said the company is proud to have H-E-B to be the first ever to carry its soups in grocery as the retailer is a leader in the soup category.
The shelf-stable soups will initially be available in four flavors - Lobster Bi