date:Aug 22, 2019
ions that are variably low in sugar and fat, vegan or natural. One in ten dessert and ice cream launches features a reduced sugar claim, according to Innova Market Insights (Global, 2018). Additionally, low-fat and no added sugar were among the fastest-growing claims in H2 2018.
Kerry Group also noted the rise of lower-calorie and plant-based ice cream, noting that its Dairy EUM benefited from this, as well as the evolution towards premiumization. Meanwhile, Unilever reported that despite poor