With Dairy Milk Spready launch, Mondelez India enters spreads category
date:Feb 12, 2019
adbury Dairy Milk Spready, Anil Viswanathan, director, marketing (chocolates), Mondelez India, said, Chocolate Spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years.

With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category, he added.

Vishwanathan said, This format enables us to enter into our consumers homes, and their kitchens and be a part of their in-home consumpt
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