date:Feb 24, 2012
As a well-established high-quality brand, Pringles shares a similar consumer appeal as other snack brands in the Kelloggs range (including Keebler, Cheez-It and Special K Cracker Chips) and will be useful for Kelloggs in leveraging its brands in the international snacks category.
With manufacturing operations in the US, Europe and Asia, Pringles has achieved sales of $1.5 billion in over 140 countries and is the fourth largest individual snacks brand internationally. The Pringles range has been