Kellogg purchase of Pringles: A signal for more convergence between breakfast and snack foods sector
date:Feb 24, 2012
acquisition for the Kellogg international snack business saying that Kellogg estimates the acquisition will increase our snacks business in North America by more than 500 million dollars and will almost triple the size of our international snacks business. He has also said that Pringleshas an extensive global footprint that catapults Kellogg to the number two position in the worldwide savory snacks category, helping us achieve our objective of becoming a truly global cereal and snacks company.


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