Wild targets regional tastes with strawberry launch
date:May 17, 2012
The new range is dubbed Strawberry Stars and draws on a variety of natural strawberry extracts from different regions, Birgit Braun, product manager at Wild told FoodNavigator. The new flavours enable manufacturers to target regional taste preferences.


Wild has actually developed five varieties [of strawberry flavour] for jelly gums and four varieties for [both] ice cream and milk cream fillings. In order to make this innovative flavour range possible Wild has screened varieties of raw materia
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