date:Apr 23, 2012
ntial route-to-market partners as well as investment advisors as they attempt to formulate a cohesive strategy for investing, growing, and distributing those brands. PepsiCo has shown a willingness to work with third parties in the past, as it bought into O.N.E. at the same time as an investor group headed by Catterton Partners.
As an entity, Naked may indeed be an ideal home for emerging brands within PepsiCo. It has developed its own hybrid distribution network in the years since its acquisiti