date:Apr 23, 2012
isruptive emerging brands.
The Beverage Growth Ventures team will be led by Chris Lansing, the General Manager of its Naked Juice and Izze division, BevNET has learned. Naked/Izze operates as a separate, West Coast entity, although it is owned by PepsiCo.
The hard-wiring of the project began to move forward under new Pepsi Americas Beverages CEO Al Carey, who took over for Massimo dAmore in September. Naked had been suggested previously as a potential focus for new beverage innovation by dAmore,