date:Apr 23, 2012
PepsiCo tipped its hand on its innovation plans today, advertising for a position on a still-forming team designed to work with emerging beverages out of its Naked Juice offices near Los Angeles.
The Beverage Growth Ventures team would create a Pepsi-owned, California-based rival to Coca-Colas older Venturing and Emerging Brands (VEB) group, which runs out of Atlanta. It would also signal the first cohesive step by PepsiCo to create a business entity focused solely on incubating a portfolio of d