date:May 17, 2012
rant (QSR) segment in India. Their strong industry experience and knowledge of the Indian consumer are great assets that they will be able to leverage as they bring the melt-in-your-mouth Krispy Kreme experience to the market.
We are excited to introduce the Krispy Kreme brand to north Indians and wish to position ourselves as a premium doughnut and coffee brand, said Purwa Sinha, managing director, Bedrock Food Company Pvt Ltd.
Krispy Kreme is extremely popular in Asia and we expect Krispy