date:Oct 22, 2018
ilable from the Arla Foods UK website and Amazon Marketplace. The new channel approach will allow Arla to engage directly with consumers, provide a convenient shopping solution and maximize sales through e-commerce.
Steve Millard, Head of E-commerce and Digital at Arla Foods UK, explains: E-commerce is one of the fastest growing sales platforms in Arlas global business so we aim to build a platform for DTC that can be scaled across markets and other categories. This will allow us to leverage th