Arla brings organic baby brand to UK market, steps up digital offerings
date:Oct 22, 2018
-operative which is the biggest producer of organic milk in the world has been producing follow-on formula for over 30 years, with its milk production history spanning over 130 years.

Supported by a full marketing launch that seeks to build an emotional connection with parents, the UK launch will see a market first for Arla as BabyMe products are sold via online platforms through a direct to consumer (DtC) model. As Arla looks to increase its presence across digital channels, BabyMe will be ava
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