date:May 17, 2012
This launch follows the company's introduction of Selects Hot Dogs in March 2010. According to the company, Selects Hot Dogs reached $100m in the first year and brought 20% incremental growth to the category, and 70% incremental growth to the Oscar Mayer brand.
The new products include six Oscar Mayer Selects Hot Dog varieties; five Oscar Mayer Selects Cold Cut varieties; and an Oscar Mayer Selects Bacon.
Oscar Mayer new product development senior director Heather Buettner said the company i