date:May 16, 2012
e is more incentive for use of social media with general brand revamps.
However, he added:Its not just about the packaging and the logo, its about the emotional resonance it holds and how it fits into their lifestyles.
Punchard said the new tagline Lets Make Today Great is interesting as it is a clear focus on cereal as a breakfast choice; very different to recent strategies to push cereals as a day-time snack choice.
This tagline suggests Kelloggs is refocusing on a strong breakfast cereal