date:May 16, 2012
umers to social media platforms and encourage user-engagement.
Kellogg's has begun by revamping its website (launched in the US and Canada initially) and Facebook page. It has also designed mobile applications with weight management tools and menu ideas and teamed up with bloggers to share information on nutrition.
Linthicum noted:There is a lot of opportunity for hip and trendy branding used in conjunction with social media,especially in line with thedesign-conscious, iPhone generation ther