date:May 16, 2012
lloggs being such aniconic product that it may not need to do that muchby way of change.
Punchard did say however that it would be a good opportunity for Kelloggs tobite the bullet and do something big, innovative and disruptiveacross its global markets.
The ever-engaged consumer
Kelloggs identified that consumers want to be more engaged with brands they care about and has thus shifted marketing efforts into the digital, interactive world.
Punchard said that packaging can help direct cons