Kellogg’s revamps brand, but significantly?
date:May 16, 2012
Mintel, pointed out that Kelloggs has been quite closed in what this revamp will involve exactly, andthere may be a bit of hype in there.


I really dont think they will make massive changes,Punchard toldBakeryandSnacks.com.


The colour pallet will be kept I would imagine due to the brand recognition cues these holdover the years there has been a number of tweaks made to the brand but nothing majorly changed because the brand recognition is pretty clear,he said.


Brand-loyalty importance


How
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12/29 05:44