date:Nov 17, 2016
Jingdong Fresh Produce has increased its sales in self-operating businesses 10 times on 11/11 (Single's Day). On November 11 itself, the sales increased by 16 times compared to the normal situation. Some of the most popular items are pomelos, meat, scallops and dumplings. In total, some 12 products make up 40% of the whole sales volume of the self-operating businesses.
11/11 is 'Singles Day' in China. It is an initiative started by Alibaba, during which discounts are given for purchases made on