date:Jun 29, 2016
ling the Australian product online and supplying the buyers via Chinese e-commerce platforms.
Weet-Bix has also been featured in a popular Chinese drama, which helped provide it with celebrity status.
So far, there have not been issues about privateers causing shortages in Australia, as was the case for infant formula, when retailers in Australia needed to impose their own quantity restrictions on their customers.
Sanitarium believes it is able to meet foreign and domestic demand for Weet-bix