date:Jun 29, 2016
Australian breakfast staple Weet-Bix is the latest Australian product to attract heavy demand from consumers in China.
The cereal, produced by Sanitarium, was first introduced to the Chinese market in 2008, where it faced initial difficulty competing against traditional Chinese breakfasts.
However, the Chinese market has significantly increased its demand for Weet-Bix since then and China has now become the top export market for Weet-Bix, according to the Australian Financial Review.
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