Philadelphia launches new packaging design for cheese products
date:May 16, 2012

The packs feature lenticular technology, where tilting the product will reveal images of three dishes that can be made with the product. The reverse of the lenticular displays the details of the recipe.

Philadelphia Original will feature the Philadelphia meatballs recipe; Philadelphia Light will feature the recipe for macaroni cheese with ham and sweetcorn; and Philadelphia Garlic and Herb will have a recipe for chilli Philly pasta bake, reported Fdin.org.uk.

Kraft Foods UK cheese and dairy m
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