date:May 31, 2016
The 2016 IESEFood and Beverage Attractiveness (FBA) Index demonstrates that China is the most attractive export market for food and beverage companies, meaning that the United States has dropped to second place. Germany holds steady as the most attractive European destination in third place.
The study, conducted by IESE Professor Jaume Llopis, researcher Jlia Gifra and Deloitte analyzed 82 food and beverage export destinations.
The index puts Chinas success down to several factors, in p