Potential of Europe is being underestimated
date:May 27, 2016
to be coming from the other side of the ocean is the larger packaging. I recently bought half a kilo of Spanish blueberries in the Albert Heijn in Schiphol, says Cort, who visited Europe in April. They were very tasty berries. The advantage of the larger packaging is that the consumption rises automatically. Pricing for the berries has to generate good return for the growers, and, not unimportantly, the price has to be accepted by the consumer. And the fruit has to be guaranteed to be go
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