date:May 27, 2016
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Large packaging
The markets on the two continents cant be compared. The American market seems, in supermarkets at least, to be driven by availability, price, centralised distribution and shrink minimising, explains Cort. In the area of processed industry there is a good, year round supply of quality products. Europe seems to be more driven by differentiating, fresh quality and price. The market is also more diverse and selective. They are totally different markets!
A change that seems