date:May 23, 2016
with the ever important millennial demographic in mature Western markets.
Beyond those star performers, tequila and bourbon remained solid, while cognac bounced back strongly. Cider performed well but has softened as Americans move to hard soda drinks. Rum and vodka find themselves amongst the worst performers, while still light white and red wine varietals join sparkling wines back to healthy levels.
While initial forecasts suggest a gradual recovery from 2016, performance will remain substa