date:May 20, 2016
Coca-Cola UK has earmarked 10m to reformulate and rebrand its Coke Zero product as part of its efforts to minimize sugar content in its drinks.
The move comes after a survey revealed that only five in 10 people could recognize that Coke Zero product was sugar-free.
The company's efforts mark the latest example of the efforts of drinks manufacturers to adapt to the sugar tax ahead of its implementation in 2018.
With falling profits due to changing consumer preferences and new legislation, suga