date:May 20, 2016
The continued rise of global obesity and ongoing concerns over sugar intake is driving innovation in the reduced sugar and diet beverage sector, according to market data from Innova Market Insights. Whats more, interest in sugar reduction has combined with the ongoing emphasis on clean labeling to boost the use of natural sweeteners in particular, with more sophisticated blends developed for specific applications increasingly in evidence.
A 2015 Innova Market Insights survey found that sugar co