date:May 11, 2016
Marketing technology company Primary Opinion has acquired 48% stake in Australian food company Maggi Beer Products for $15m.
The stake sale comes after the food producer Maggi Beer cancelled its plans to issue a public offer.
Of the total investment, $10m will be spent on growth opportunities, while $5m will go to Maggie Beer and her associates as they part with some of their stake.
The investment will also enable Maggi Beer to expand into the Asian market, a region seen as a potential market