date:May 10, 2016
d its brand proposition, which is really around accessible, fun, approachable, unpretentious wines that are really taste dominated. Wines that are crisp, vibrant, lively, luscious and fresh and I saw a clear opportunity within our portfolio that complemented the rest of TWE's portfolio.
It's a brand that is targeted a bit more at the millennial consumer, a little bit more female dominated, but not completely female dominated, and also a brand that is really around, 'how do we bring more consume