date:May 10, 2016
Treasury Wine Estates (TWE) is planning to launch Blossom Hill range in Australia on 16 May.
TWE had acquired the Blossom Hill range when it purchased the Diageo wine business for $600m.
TWE Australia and New Zealand managing director Angus McPherson was quoted by Sky News Australia as saying: It's been a phenomenal success in the UK, and when we look at the opportunity that it presents in Australia, we get really excited. It's targeted a little bit at the millenial consumer (aged 20-plus), an