date:Apr 20, 2016
, though these findings are of course up for debate.
Manufacturers have responded by shifting ingredients decisions and marketing away from diet and refocusing on health, wellness, and natural products. Lean Cuisine, for example, launched a marketing campaign earlier this year that muted TV ads when words like diet or weight loss were mentioned.
Dairy manufacturers may now seek the same types of marketing revamps. Instead of promoting products as low-fat and no-fat, marketers may emphasize the