date:Apr 14, 2016
The so-called clean food movement, like the foods it promotes, is growing and even thriving among some demographics. This involves foods and ingredients loosely defined by health seekers as unprocessed, without preservatives and with minimal sugar. However, as the clean label retail market grows, food entrepreneurs seek out new definitions of clean, allowing them to pave the way for untapped categories of food products.
Enter the latest clean label player: raw! Raw eating is portrayed as a high