General Mills must defend ‘made with real fruit’ claim for Fruit Roll-Ups, court rules
date:May 15, 2012
'pears from concentrate' rather than the fruit indicated by the name of the product.


According to court documents, General Mills argues that the statement made with real fruit is objectively true and that a reasonable consumer would not interpret it to mean that there are particular fruits or quantities of fruit in a product.


However, the court agreed with Lam that a reasonable consumer might indeed make this kind of assumption, based on this statement and others on-pack.
Taken together, th

12/29 03:41