date:May 15, 2012
Punchard said that he expected Kraft to follow Wrigleys move to micro-packs if the 5-gum and Trident launches proved successful.
At expense of big-packs?
Asked whether there would still be a market for larger packs, Punchard said:We will continue to see both sizes.
The smaller packs are only intended to encourage more impulse purchasing and the larger packs would continue to have appeal.
Outside US
According to Punchard, the pocket-size packs could havecross-country spread quite quickl