date:Feb 29, 2016
Rhi Willmot, a PhD Researcher in Behavioural and Positive Psychology at Bangor University poses the question as to whether the same rules that govern human attraction also apply to our choices of fruit and vegetables. According to Willmot, plenty of evidence suggests we do look for similar traits in both people and produce, and our perceptions of food are clearly affected by what it looks like.
Each year around 1.3 billion tonnes of food is wasted worldwide, a third of the total produced. This