Kraft extends Cadbury price marked pack range to catch consumer eye
date:Aug 09, 2012
listening to and supporting its retailers, helping to boost sales and improve price perceptions with extensions of PMP countlines.

Kraft said that the price on the pack was only a recommendation and retailers were free to charge differently if they wished. Non-price marked marks are also available.

Nash concluded:We hope that the popularity of PMPs will help to increase distribution within the category and in-turn drive value sales.
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