Kraft extends Cadbury price marked pack range to catch consumer eye
date:Aug 09, 2012
The extension comes soon after ConfectioneryNews.com reported on a market analysis report from, Keynote which said that placing the price of products on packaging can accelerate sales.

Other Cadbury products already price marked are Daily Milk, Twirl, Crunchie and Wispa.

Sales boost

Kraft has reported a 9% sales boost for Cadbury Daily Milk 49g since the 50p marked pack was introduced in April last year.

Kraft anticipates improved sales of Cadburys Picnic and Chocos with the introduction o
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