date:Aug 09, 2012
hile Kraft was lacking in the salty snacks department, with UB brands like Hula Hoops and Twigletsseeminga welcome addition, the timing wasnt right and she expected it to focus its efforts on Mondelez.
Bunker appointment
UB recently appointed Kraft UK and Ireland president Nick Bunker to head its new snack division KP Snacks.
Asked why UB would appoint Bunker if it was going to sell the business, Mogelonsky said:Bunker's critical role at Kraft was that of a fence mender, patching up and smoot