date:Feb 04, 2016
t fundamental shifts in Coca-Cola history.
We are going from a strategy of having multiple Coca-Cola brands with multiple personalities to one brand with different variants, Quinto said.
Our previous strategy of generating sub-brands has in some cases undermined the fundamental promise that Coca-Cola is for everybody, he added.
The campaign launch comes at a time when Coca-Cola globally has been investing heavily in sugar alternatives due to increasing health concerns amongst the public. The