date:Jan 28, 2016
tors to force divestiture by an acquirer of a competing brand in the same product category. The move is to prevent market share aggregation.
SABMiller owned the sparkling apple juice product Appletiser until it sold the brand to Coca-Cola in December 2014. SABMiller is a producer of Coca-Cola products. In Australia however, Coca-Cola Amatil bottles Coke-branded beverages, whilst Coke subsidiary division Coca-Cola South Pacific still owns the brands.
Another example impacting the Australian mar