date:Jan 05, 2016
Sula Vineyards.
The 91 in Bira 91 stands for the country code and the drink is available in major cities - Delhi, Mumbai, Bangalore, Kolkata, Goa, Pune and Chandigarh.
Jain told The Times of India: We've been able to achieve penetration of 70% in all our markets within a year. We've also clocked a 30% share in the premium segment without a single dollar spent on traditional marketing. Word of mouth and our customers recommending the brand to others is really what has enabled our early success